Wedding season is always difficult to navigate…where can you find unique affordable outfits that look amazing and yet can be worn again and again?

Established in London in 2002 by good friends Emily Whittle and Ffion Armour-Brown, Emily and Fin has grown organically from its beginnings at Portobello Market into a distinctive British brand with global stockists.

Designed and developed in-house in their London studio, Emily and Fin ensure a high level of attention is paid to the fit and quality of each garment. Taking influence from the past to create collections for the present, they continue to develop a unique aesthetic each season through a combination of original prints and thoughtful design. The result is flattering women’s clothing that feels at once current and timeless.

How did the idea for Emily and Fin come about?
We met in London years ago. Emily was studying jewellery design at St. Martins and Fin was working in retail and soon after decided to start our own clothing stall on Portobello Market in Notting Hill. We both loved travelling and would head off to India with our backpacks to discover fabrics and find inspiration for pieces we wanted to make. Vintage has always been a massive influence but we wanted to offer something with a contemporary twist that didn’t just come in one size! Almost 15 years later we have global stockists and a growing e-commerce store.

What makes the Emily and Fin brand so unique?
We wanted to make good quality, well-designed clothing that gives women confidence. We pay attention to every detail, adding something unique to our designs to make them a little different – whether it’s a conversational print or a curved waistband that flatters any figure. The Emily and Fin girl is independent, stylish and she isn’t afraid to stand out.

What is the brand’s greatest achievement to date?
Seeing our business grow organically has been our greatest achievement.  We’ve never been big on advertising or anything, so to hear that Annie Lennox and Zooey Deschanel are wearing our dresses is amazing! The loyalty from our customers is incredible; it makes all the hard work worthwhile.  As the brand has grown we’ve been approached by some wonderful bloggers like A Clothes Horse and She & Hem. Seeing the girls sharing our pieces with their readers and the lovely reactions we get is fantastic.

What is the next step for the brand?
We are delighted to be introducing new product categories in the coming seasons, with some gorgeous knitwear arriving this August! We’re also working on some exciting new developments for future collections so watch this space.

Finally, what are your (the founder’s) style essentials? Every great dress needs a great handbag to take all your essentials in! Emily and Fin are offering 10% OFF* their entire collection, use code AURORAXEF So why not try their exquisite items for yourself.

*Excludes postage. Discount applicable until July 7, 2016