Be your own Beach Muse with Alexandra Miro Swimwear03/08/2017
Alexandra Miro swimwear is a luxury swim and resort wear label. Clean, elegant shapes celebrate the female form. This season the brand have focused all their attention on the one piece - each swimsuit is designed to sculpt the body, lift the bust and give the derriere a pert, lifted appearance.
A range of luxurious silk resort wear has recently been introduced to provide a complete holiday wardrobe for those jetting off to this season's most glamorous destinations.
HOW DID THE IDEA COME ABOUT?
Coming from a lingerie background I was keen to impart some of my knowledge of complex undergarments into swimwear. I was personally fed up with not being able to find high fashion swimwear that was also well constructed and flattering.
WHAT DEFINES THE ALEXANDRA MIRO SWIM STYLE?
The style is streamlined and minimalist. It is high fashion yet effortless and much thought has been given to making the body look it's absolute best.
WHAT HAS BEEN THE HIGH POINT FOR YOU AND THE BRAND?
We have had so much amazing press. It was great to be featured on British Vogue's instagram showcased to 2.5 million followers, we also had a great feature length piece in Red magazine. Yet for me the personal highlight has been having repeat customers coming back and re ordering other styles. That is the best endorsement of a product.
WHAT ARE YOUR WARDROBE ESSENTIALS?
Summer wardrobe essentials for me would be:
The Betty Dress @alexandramiro which can be worn undone over jeans for a city look, or on top of one of our swimsuits
Soru Jewelery - pearl hoop earrings - they elevate every outfit
For a pop of red - I love The Aurora London Gigi bag
WHAT IS NEXT FOR THE BRAND?
Next season we have introduced a capsule range of bikinis. We are widening our colour palette to include navy and white and are introducing a classic stripe into the mix. We are looking forward to connecting further with our core customer: independent, intelligent and sassy women who want to feel and look their best in their swimwear. As well as securing great wholesale accounts.