About The Founders

Sarah Auerbach and Devina Dicarlo launched Aurora London in 2013 in order to sell personalised luxurious leather handbags and accessories at affordable prices.

They previously worked in Marketing & PR for a number of leading international brands, including LVMH, Bell Pottinger and L’Oreal. Their experiences in the corporate world gave Sarah and Devina a keen understanding of how to manufacture and market luxury products.  Prior to Aurora London, they successfully set up Fresh Attitude Events in 2007 which is still profitable and operational today. Their proven track record in business meant they knew how to create and sell their own branded products.

"We want Aurora London to be everyone's first choice when shopping for well-made, fashion-forward leather goods. Our affordable pricing makes purchasing our products a guilt-free indulgence".

Happy shopping!

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About The Brand

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In the 19th century Italian immigrants arrived in Spain, bringing with them their knowledge and workmanship in the leather trade. Today Spain is world famous for its leathers and supplies the majority of leading fashion houses and boutiques.

Aurora London products are designed in the UK and made in Spain by a leading manufacturer. Skilled Artisans bring our products to life using the latest technologies. Our products are packaged in branded dust bags and boxes, and we hope you enjoy their quality and presentation once received.